It can be a little, Ok very, overwhelming to think about what you need to have thought out or prepared before meeting your designer. There's no need to stress people... Here's a quick and easy guide to get you started.

GOING UP?
What's your elevator pitch? Do you have a mission statement or philosophy? Describe your business in one simple paragraph.

HOW DO I FEEL?
What emotion or feeling do you want your brand to convey? Loyal, powerful, relaxing, Happy, strong, etc...

WHAT AM I LOOKING AT?
What do you want your brand aesthetic to look like?

WHAT'S MY FAVORITE POSITION?
NO, not that kind, lol! Do you see your brand as a Target or Amazon or as a Chanel or Net-a-Porter?

WHY DO I LIKE YOU?
What brands do you like and dislike, and Why?

WHO AM I TAKING DOWN?
You might not want to take them down, but who are your biggest competitors and what separates you from them? What makes you unique?

WHAT DO I NEED?
What exactly is it that you will need once the project is over? Think of all the elements that you will have to have completed in order to launch your business to new heights.

DO I HAVE A BUDGET?
Do you have a budget set aside for this? If you don't, or aren't sure, that's ok too, just be honest with your designer and let them know up front what you can work with.

IS THE CLOCK TICKING?
Do you have a certain timeline that needs to be met?

HAVE FUN!
Ok, Ok! This isn't a question but at Open Cage Design we want all of our clients to remember that this should be a fun and exciting experience. It's all about you and your brand and although things can get overwhelming sometimes, remember that that's why we're here! So if you have no clue how to answer any of these questions, that's ok too... We'll help you get there!

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